Category: Ski Sports

  • Freestyle Canada Embraces the Digital Future with New Custom App

    Freestyle Canada Embraces the Digital Future with New Custom App

    From Grassroots to Olympic Excellence

    Freestyle Canada is currently developing a custom-built mobile application in partnership with Ascend, marking a significant step forward in how national sport organizations can harness technology to support athletes, coaches, and clubs. This collaboration represents a shared vision to modernize sports coaching and athlete development and strengthen communication across the freestyle skiing community, setting a new benchmark for how sports organizations can evolve and thrive in the digital age.

    As the national governing body for freestyle skiing in Canada, Freestyle Canada oversees the country’s participation and development in the mogul, aerial, slopestyle, halfpipe, and big air disciplines. The organization plays a vital role in supporting athletes at every stage of their journey from grassroots programs that introduce young athletes to the sport, to high-performance pathways that prepare competitors for the world stage. Through its programs and services, Freestyle Canada is committed to building people, training athletes, and delivering champions.

    That commitment to excellence continues to produce remarkable results. The strength of Canada’s freestyle skiing system was once again evident at the Milano Cortina 2026 Olympic Winter Games, where Team Canada achieved its best-ever Olympic performance across freestyle skiing events, with Megan Oldham winning gold in the women’s freestyle skiing big air and Mikaël Kingsbury taking gold in the men’s dual moguls. These achievements reflect the dedication of Freestyle athletes, coaches, and clubs nationwide, as well as the continued investment in innovative tools and resources that support long-term athlete development.

    Building the Future of Freestyle Training

    The next phase of Freestyle Ski Canada’s evolution will not happen only on the slopes. It will also happen on screens.

    A key priority of the platform is ensuring that coaches and athletes have access to the most current, relevant, and high-quality coaching content. In a sport that continues to evolve rapidly, having up-to-date training resources and development materials is essential for maintaining performance standards and athlete safety. The app will allow Freestyle Ski Canada to deliver the latest coaching content directly to its community, ensuring that best practices and technical updates are readily accessible when they are needed most.

    The result is something subtle but powerful: a more connected ecosystem focused on community engagement. Athletes can access guidance and training plans wherever they are actively training. And coaches — from local slopes to high-performance programs — can operate with greater cohesion, helping ensure that athlete development in Canada remains both consistent and forward-looking.

    On Track, On Slope, On Demand

    At the heart of the platform is accessibility and flexibility. The app is designed to function seamlessly across devices, allowing users to access training materials, updates, and resources anytime and anywhere, even without an internet connection. Whether athletes are training in the gym, on the slopes, or traveling between competitions, the platform ensures that important information and programming remain available when it is needed most.

    Setting the Line for Athlete Development

    Another core feature of the app is its ability to empower coaches with customizable training tools. Coaches will be able to design and share personalized training plans directly within the platform, inviting members to access schedules, drills, and performance resources in one convenient location. Coaches and members will receive notifications about important training updates, helping them stay informed and engaged. The platform also supports two-way interaction, allowing team members to share feedback, progress updates, and training content with their coaches.

    Advancing Freestyle Skiing Through Technology

    The technology behind the Freestyle Ski Canada App is powered by Ascend, a company that specializes in building custom-branded sports coaching platforms for sports organizations.

    Ascend’s mobile app solutions are designed to help clubs and governing bodies scale athlete development, improve team communication, and reinforce organizational identity through digital tools tailored to their needs.

    By partnering with Ascend, Freestyle Canada is investing in a platform that not only supports its current athletes and coaches but also strengthens the foundation for the next generation of freestyle skiers. As sport continues to evolve in an increasingly digital world, initiatives like the Freestyle Ski Canada App demonstrate how technology can enhance coaching, deepen community engagement, and help organizations remain at the forefront of athlete development.

    Together, Freestyle Canada and Ascend are building a digital ecosystem that reflects the energy, innovation, and competitive spirit of Canadian freestyle skiing, ensuring coaches have the tools they need to continue pushing boundaries and athlete success on the world stage.

  • Freestyle Ski Canada Teams Up with Ascend for High-Performance Sports Coaching App

    Freestyle Ski Canada Teams Up with Ascend for High-Performance Sports Coaching App

    Freestyle Ski Canada is preparing to take an important step in the evolution of athlete development with the creation of a new custom-built mobile app developed in partnership with Ascend. While the official launch is still ahead, the project already reflects a broader shift in how national sport organizations are using technology to strengthen coaching systems and support athletes, proving that when it comes to innovation, Freestyle Ski Canada is always carving a new path.

    For an organization that represents some of Canada’s most dynamic winter sport disciplines: moguls, aerials, slopestyle, halfpipe, and big air. Innovation has always been part of the culture.
    As the best ski coaches can attest, Freestyle skiing itself is defined by progression, creativity, and adaptation. 

    The new platform aims to bring those pieces together.

    Powering this initiative is Ascend, a company that specializes in building custom-branded digital platforms for sports organizations. Ascend’s technology is designed to help governing bodies and clubs scale athlete development programs, streamline communication, and reinforce organizational culture through modern coaching tools.

    Joy Domingo, Head of Operations at Ascend, says, “We designed the Freestyle Ski Canada App as a centralized digital hub that allows coaches and team members to access training materials, communicate with their teams, and share development resources in one unified space.”

    The app is intended to simplify the way programs are delivered while strengthening the connection between the national organization and the broader freestyle community.

    For Freestyle Ski Canada, the partnership represents more than just the adoption of a new piece of technology. It is an investment in the long-term strength of the sport’s development pathway.

    As preparations continue for the app’s official release, the project reflects a broader belief within the Freestyle sport organization: that the future of sport development will depend not only on the quality of training on the slopes, but also on the systems that support athletes and coaches behind the scenes.

    When the Freestyle Ski Canada App launches, it will represent the next chapter in that evolution. Bringing together innovation, coaching expertise, and community to help shape the future of freestyle skiing in Canada.